Eric is a lifestyle brand which draws inspiration from the queer community. We design for people who embrace and celebrate their sexuality. We explore how the queer rave culture exists outside of the club scene - what it looks like as a considered, everyday wardrobe with elevated designs and materials.
We use genuine deadstock materials to create high-quality, long-lasting garments. We aim to create pieces that transcend fashion trends, finding their place as wardrobe staples.
We collaborate with creatives from multiple disciplines in the community- from jewellery, poetry, videography and art- with the intent to build an ecosystem of like-minded artists, sharing a platform to spread the ethos of Eric.
